Presentations: Designing for Impact and Results

In the world of marketing and corporate communication, its difficult to measure a lot of activities but the result efficacy of a strong presentation is easy to measure as you can watch your audience's immediate feedback. If the goal is asking the audience to fund your company, buy your product, avert a world climate crisis or implement your ideas, and they do it, those are pretty tangible results.

Presentations have proven to be a powerful medium as a grassroots communication tool. They remain as one of the few modern communication platforms that involve face to face communication and we strive to make them human and impactful.

Knowing your audience and content is key. The basic ingredient is to create a story that ties to them emotionally leaving them with a relevant call to action with a well filtered reason to respond or act.

We at Visuana approach every presentation very differently. It could be a powerful one-word-per-slide message backed my a mighty verbal message - non-distracting and impactful or a combination of graphics, animation and well thought out elements of your message creating a system masterpiece of message and presenter.

Too often, we are all consumed  by our data and the processes we use to collect this data and we feel compelled to download it all to an audience of, well, regular people. With blank stares they look for little opportunities to hopefully connect with you at a human level because the data and bullet buffet does not do that!

Most presentation are persuasive in nature, their message being an attempt to change someone form who they currently are, to this new, redeemed, more valuable person, or stopping them from doing one thing to doing another. Instead, we often project a document on a slide and do the famous PowerPoint read-alongs. This eliminates the personal touch of having a presenter present and beats the purpose of this very powerful medium.

At Visuana, We seek to find elements in a message that the audience is passionate about and turn up the volume on them thus allowing the presenter to speak naturally. This contrast can be clear when you compare a live phone support specialist and automated system, both trying to help you find an answer or solve a unique problem.

We connect all these facts on a grand scale powered by the clients message and create truly compelling stories that bring results. Presentations have proven to be a powerful medium as a grassroots communication tool. They remain as one of the few modern communication platforms that involve face to face communication and we strive to make them human and impactful.